
Marketing Insights from Popular Culture
This book explores how everyday stories, media, and symbols shapeand are shaped bythe ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy....
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This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy.
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| Produktnavn | Marketing Insights from Popular Culture |
| Merke | Other Brand |
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