Nudge Av Richard H. Thaler, Cass R. Sunstein

An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives   “If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.”-Robert Cialdini, New York Times bestselling author of Influence   “Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.”-Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow   Since the original publication of Nudge more than a decade ago, the word “nudge” has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has