Principles of Corporate Communication
Principles of Corporate Communication. Provides scientifically based models to analyze corporate image and identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book integrates theory from the public relations tradition with marketing communications. For......
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Principles of Corporate Communication. Provides scientifically based models to analyze corporate image and identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book integrates theory from the public relations tradition with marketing communications. Forfattere: Cees B. M. Van Riel, Chris Blackburn, C. B. M. Van Riel Utgave: ukjent Språk: Engelsk Sidetall: 256 ISBN: 9780131509962 Vekt: 462 g Forla Financial Times/Prentice Hall Innbindin Heftet Utgitt: 1995 Veil. pris: 0 kr
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