Product-Led Growth Av Bush Wes

'Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it's done.' - Nir Eyal, Author of 'Hooked' and 'Indistractible' 'As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.' - Omar Zenhom, CEO, WebinarNinja 'Why did I just blow $300K promoting a whitepaper?' That's the hard question I asked myself but couldn't answer--after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that's how everybody grew their companies. But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed. Hi, I'm Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool