Research Methods in Psychology

<p>Fresh, friendly and accessible, this book makes psychology research methods come alive.</p><p>Calmly steering readers through the research process, it covers all stages – from theory, generating research topics and being an ethical researcher to data collection, analysis and writing up – without overwhelming jargon.</p><p>It also:</p><ul> <li>Covers qualitative and quantitative methods equally, supporting readers to choose the best approach for their project;</li> <li>Spotlights contemporary research on body positivity, social media, K-Pop and more, as well as critically revisiting canonical studies;</li> <li>Celebrates diversity and inclusivity, encouraging students to consider positionality, act ethically, and be reflexive;</li> <li>Showcases real student projects on topics such as mental health, immigration, and consent, inspiring readers about the possibilities of their research.</li></ul><p>Taking the fear out of research methods, this is the perfect guidebook for undergraduate psychology students embarking on their own research journey or finessing their research methods knowledge.</p>