Risk Roulette The Surprising Reasons Why Some Businesses Work and Others Fail

<p><b>Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision? </b><br><br>Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk.<br><br>Based on fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world, journalist <b>Graham Ruddick</b>, has found that there's a pivotal trait leaders have when it comes to success: they understand risk.<br><br>Join icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.</p>