Run With Foxes Av Paul Dervan

Run With Foxes Av Paul Dervan

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't. He's been up......
fra 199,-
Tilgjengelig i 2 butikker

Produktinformasjon

<p>Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn''t.<br><br>He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.<br><br>Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.<br><br>The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketin and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.<br><br>Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.</p>

Spesifikasjon

Produkt
ProduktnavnRun with Foxes av Paul Dervan
MerkeOther Brand
book typØkonomi og ledelse

Pris og prishistorikk

Akkurat nå er 199,- den billigste prisen for Run With Foxes Av Paul Dervan blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste bøker for å være sikker på at du gjør det beste kjøpet.