Social Commerce

<p>This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:</p><ul><li>Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)</li><li>Supplementary text in marketing, management or Information Systems disciplines </li><li>Training courses in industry</li><li>Support resources for researchers and practitioners in the fields of marketing, management and information management</li></ul><p>The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. </p><p>Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor''s Manual, a test bank and five online tutorials.</p>