
Strategic Issues in International Retailing
Strategic Issues in International Retailin Concepts and Cases. This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retail......
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Strategic Issues in International Retailin Concepts and Cases. This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail. Forfattere: Masao (EDT) Mukoyama, Roy (EDT) Larke, John A. (EDT) Dawson Utgave: ukjent Språk: Engelsk Sidetall: 218 ISBN: 9780415343718 Vekt: 363 g Forla Taylor & Francis Innbindin Heftet Utgitt: 2006 Veil. pris: 0 kr
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