Swim With The Sharks Without Being Eaten Alive Av Harvey Mackay

<p>A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay''s own hugely successful business career.<br> Packed with marketing and motivational nuggets that you can put into practice today, and some of the most dynamic techniques for soliciting and closing a sale ever devised, here is a book of clear principles and easily applicable practice.<br> In short, pithy chapters Mackay tells you things like how to get appointments with customers who are sure they don''t want to see you - and make them glad they said yes; how to smile and say no to negotiating pressure until your tongue bleeds; how to understand the customer first, last and always, using the Mackay 66 questions.<br> Humorous, human and always to the point.</p>