The Crowdsourceress

<B>"Neil Young''s Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. <I>The Crowdsourceress </I>will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono<br><br> "Owning <I>The Crowdsourceress</I> is like having Alex Daly''s ''special sauce'' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual</B><br><br> In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients'' campaigns. She has run some of Kickstarter''s biggest projects-TLC''s newest album, Neil Young''s audio player, and Joan Didion''s documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to<br><ul><li>Get fans and influencers excited about your launch</li><li>Build an appealing and powerfully designed campaign</li><li>Access proven video tips, pitching tactics, press releases, and rewards ideas</li><li>Avoid the most common headaches and pitfalls</li></ul><br><br> Here you''ll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.