The Disney Princess Phenomenon Av Robyn (University Of Surrey) Muir

Robyn Muir provides an examination of the worldwide Disney Princess commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. The book provides a lens through which to view and understand how this franchise has contributed to the depiction of femininity within pop......

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The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media.Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.

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