The Referral Engine Av John Jantsch

<p><p></p></p><b>The small business guru behind <i>Duct Tape Marketing</i> shares his most valuable lesson: how to get your customers to do your best marketing for you. </b><br><br> The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. <br><br> Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can''t help recommending products and services to their friends-it''s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. <br><br> Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more