The Sales Book Av Graham Yemm

<em>The Sales Book</em> picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure: <ul> <li>The objectives of each section </li> <li>An overview of the main principles </li> <li>What you need to do to achieve success </li> <li>A speed-read checklist to help you remember key points </li> </ul> Whether you''re looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.