The Sales Book Av Graham Yemm

<p>SELLING AND SALES MANAGEMENT IN ACTION</p> <p> </p> <p>The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:</p> <p> </p> <p># The objectives of each section</p> <p># An overview of the main principles</p> <p># What you need to do to achieve success</p> <p># A speed-read checklist to help you remember key points</p> <p> </p> <p>Whether you''re looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.</p>