The Values Map

Based on a million conversations about what matters most... In The Values Map: Discover What Drives You and How to Move Others, David Allison reveals that shared human values—not age, gender, or geography—are the most powerful predictors of behavior. Drawing from nearly one million surveys across 180 countries, this book provides a proven framework for understanding what truly drives you and the people around you. Through vivid storytelling, Allison demonstrates how values drive our decisions, shape relationships, and transform organizations. Readers use a variety of tools and techniques, then watch their own core values appear throughout the stories that follow. Each chapter illuminates how global brands, grassroots movements, and individuals have used values to reshape industries and lives. Readers will also find: Values assessment frameworks that personalize your reading experience and reveal the values that drive who you are and what you doReal-world case studies from organizations, governments, communities and individuals that demonstrate values-based strategies in actionA data-backed methodology now included in university courses as part of human-centered strategy curricula worldwidePractical frameworks for building stronger teams, engaging stakeholders authentically, and making more aligned life choicesInsights from the most comprehensive values dataset ever created, spanning 152 languages and every major culture Essential for CEOs seeking authentic stakeholder connection, managers building cohesive teams, and anyone wanting to understand their own motivations more clearly, The Values Map delivers both the framework and inspiration to move beyond surface-level assumptions toward deeper, more meaningful human connection.