Think Simple av Ken Segall

<p><b>The secrets to Apple''s success and how to use them, from the Apple insider Ken Segall</b><br><br>In <i>Think Simple</i>, Apple insider and <i>New York Times</i> bestselling author Ken Segall gives you the tools to Apple''s success - and shows you how to use them. It''s all about simplicity. <br><br>Whether you''re in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry''s, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.</p>