Tourism A Modern Synthesis

Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies to understand the dynamic and rapidly changing nature of tourism globally. The book combines both a business approach and broader social science analysis of the subject, reflecting developments in the teaching and content of university courses. The book covers key principles and contemporary themes and issues at a global scale and is extensively illustrated with images, diagrams and tables. New features and topics included in this sixth edition include:Tourism prior to and after COVID-19, illustrating how destinations recovered. New and fully updated case studies highlight current trends and emerging markets, including the Middle East, Africa, Asia and China. Technology and sustainability are themes integrated throughout the book with underpinning chapters that cover the key concepts on sustainability and the digital transformation of the sector. (e.g. AI, the use of big data and smart destinations). Climate change, the circular economy and regenerative tourism are key features of the sustainability chapter. Fully updated data and diagrams are included throughout, to help visualise the way tourism is developing alongside a synthesis of leading research in each area. Enhanced online resources, including an extensive and detailed instructor’s manual, supplementary case studies, multiple choice questions, and PowerPoint slides. This is the perfect guide on tourism for students at all levels, serving as an accessible and informative point of reference throughout a programme of study.