Towards Transformative Education in Marketing
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Towards Transformative Education in Marketing

This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management....
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This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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