
Trademarks Brands and Competitiveness
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of c......
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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
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| Produkt | |
|---|---|
| Produktnavn | Trademarks Brands and Competitiveness |
| book typ | boker, fagboker, religion historie og filosofi, historie |
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