Trust Inc. Av Matthew Yeomans

Trust Inc. Av Matthew Yeomans

We are entering the age of sustainability ¿ a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies mus......
fra 410,-
Tilgjengelig i 3 butikker
Frakt og levering
Beskrivelse
Trust Inc.: How Business Wins Respect in a Social Media Age. We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education. Forfattere: Utgave: ukjent Språk: Engelsk Sidetall: 174 ISBN: 9781783537488 Vekt: 272 g Forla Innbindin Heftet Utgitt: 2018 Veil. pris: 0 kr Kategori: Bøker
Frakt og levering
Beskrivelse
<P>We are entering the age of sustainability ¿ a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media ¿ a communications revolution that is democratising and disrupting society in ways never seen before. </P><P>In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will cont
Forhåndsbestill
Frakt og levering
Beskrivelse
We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

Produktinformasjon

Oppdag Trust Inc. Av Matthew Yeomans

Trust Inc. er en uunnværlig guide for de som ønsker å forstå hvordan bærekraft og sosialt ansvar utgjør ryggraden i moderne virksomhet. Skrevet av den anerkjente forfatteren Matthew Yeomans, tar denne boken deg med på en reise gjennom et forretningslandskap som endres av klimaendringer, teknologisk utvikling og sosiale medier.

Hvorfor Velge Trust Inc.?

I en tid der tillit til institusjoner er under press, gir Trust Inc. innsikt i hvordan selskaper kan navigere i denne utfordrende verden. Her er noen av hovedpunktene boken dekker:

  • Bærekraft som nøkkelverdi: Forstå hvordan bærekraft kan bli en sentral del av virksomhetens identitet.
  • Den digitale transformasjonen: Lær hvordan sosiale medier forandrer måten selskaper kommuniserer med sine kunder.
  • Krav fra forbrukerne: Hvordan bedrifter kan tilpasse seg de raske endringene i forbrukeratferd.
  • Autentisitet og ansvarlighet: Se på hvordan virksomheter må være mer åpne og ansvarlige i sine handlinger.

En Bok for Fremtidens Ledelse

Enten du jobber i en Fortune 500-bedrift eller en liten oppstart, inkluderer Trust Inc. praktiske strategier for hvordan du kan bruke bærekraft som et verktøy for å bygge tillit hos både kunder og interessenter. Med 174 sider fylt med verdifulle innsikter, er dette ikke bare en bok for fagfolk, men også en lærebok for akademiske institusjoner som ønsker å fokusere på bærekraftig kommunikasjon.

Viktige Detaljer

  • Sidetall: 174
  • Språk: Engelsk
  • ISBN: 9781783537488
  • Vekt: 272 g
  • Utgitt: 2018
  • Innbinding: Heftet

Ikke gå glipp av sjansen til å investere i kunnskap som kan forvandle hvordan du eller din virksomhet tenker om bærekraft. Trust Inc. Av Matthew Yeomans er mer enn bare en bok; det er en invitasjon til å bli med i samtalen om fremtidens forretningspraksis.

Spesifikasjon

Generelt
Sett
Nei
TypPapirbøker

Pris og prishistorikk

Akkurat nå er 410,- den billigste prisen for Trust Inc. Av Matthew Yeomans blant 3 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.

Prisutvikling:
Stabil
Laveste pris:
410,-
Gjennomsnittspris:
410,-
Høyeste pris:
410,-
Beste tilbudet:
bokia.no
Tilgjengelig