Understanding Women's Magazines Publishing, Markets and Readerships in LateTwentieth Century Britain

<em>Understanding Women''s Magazines</em> investigates the changing landscape of women''s magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including <em>Elle</em>, <em>Marie Claire</em>, <em>Cosmopolitan</em>, <em>Frank</em>, <em>New Woman</em> and <em>Red</em> and considers the dramatic developments that have taken place in women''s magazine publishing in the last two decades.<br><em>Understanding Women''s Magazines</em> examines the transformation in the production, advertising and marketing practices of women''s magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a ''new woman''.