
Services Marketing: People, Technology, Strategy (Ninth Edition) Av Jochen (Nus S'Pore) Wirtz, Christopher (.) Lovelock
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong manag......
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Services Marketin People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor''s Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact <a>[email protected]</a>.Key Features:
Topplisten: Other Brand Økonomi og ledelse
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Produktnavn | Wirtz Jochen Services Marketing: People Technology Strategy |
Merke | Other Brand |
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Akkurat nå er 749,- den billigste prisen for Services Marketing: People, Technology, Strategy (Ninth Edition) Av Jochen (Nus S'Pore) Wirtz, Christopher (.) Lovelock blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.
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