Analyzing Analytics Av Edson Tandoc Jr.

<P><EM>Analyzing Analytics: </EM><EM>Disrupting Journalism One Click at a Time</EM> critically examines how journalists use web analytics in their work and the implications of that use. </P><P>Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has disrupted traditional journalism, the book provides a timely review of what we know so far about the place of web analytics in reporting, and maps a future research agenda. It conceptualizes web analytics as an object of journalism where audiences, businesses, technologists, and journalists confront one another, negotiating the contours of digital journalism in the process.</P><P>Including newly developed theoretical frameworks as well as case studies and empirical projects, the book is ideal for journalism students, researchers, and professional journalists.</P><P></P>