
Citizen Coke Av Bartow J. (Ohio State University) Elmore
"Citizen Coke demostrate[s] a complete lack of understanding about...the Coca-Cola system-past and present." -Ted Ryan, the Coca-Cola Company...
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By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Topplisten: Ww Norton & Co Økonomi og ledelse
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| Språk | Engelsk |
| Format | Paperback |
Generelt
| Sett | Nei |
| Typ | Papirbøker |
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