Citizen Coke Av Bartow J. (Ohio State University) Elmore

"Citizen Coke demostrate[s] a complete lack of understanding about...the Coca-Cola system-past and present." -Ted Ryan, the Coca-Cola Company...

fra 229,-

Tilgjengelig i 2 butikker

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By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Topplisten: Ww Norton & Co Økonomi og ledelse

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Spesifikasjon

Spesifikasjoner

Språk	Engelsk
Format	Paperback

Generelt

Sett	Nei
Typ	Papirbøker

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