Continuing To Broaden The Marketing Concept

<i>Review of Marketing Research</i> pushes the boundaries of marketing¿broadening the marketing concept to make the world a better place. <div><br></div><div>This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability. </div><div><br></div><div>Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students. </div>