Social Media Marketing Av Stephan Dahl

Social Media Marketing Av Stephan Dahl

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing....
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Produktinformasjon

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.This text is essential reading for all marketing students, researchers and practitioners today.

Spesifikasjon

Spesifikasjoner
SpråkEngelsk
SjangerBusinesslitteratur, Økonomi og jus
FormatPaperback
Generelt
Sett
Nei
TypPapirbøker

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Akkurat nå er 849,- den billigste prisen for Social Media Marketing Av Stephan Dahl blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.

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