Doing Focus Groups Av Rosaline S. Barbour

<p>Focus groups are a popular method for collecting qualitative data in the social sciences. <strong>Doing Focus Groups</strong> provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.</p>