HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

<p><b>Don''t let a fear of numbers hold you back.</b></p><p>Today''s business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?</p><p>Whether you''re working with data experts or running your own tests, you''ll find answers in the <b>HBR Guide to Data Analytics Basics for Managers</b>. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.</p><p>You''ll learn how to:<ul><li>Identify the metrics you need to measure<li>Run experiments and A/B tests<li>Ask the right questions of your data experts<li>Understand statistical terms and concepts<li>Create effective charts and visualizations<li>Avoid common mistakes</ul></p>