Understanding Intercultural Communication Av Adrian Holliday

<P><EM>Understanding Intercultural Communication</EM> provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, includin</P><UL><UL><P><LI>the positive contribution of people from diverse cultural backgrounds;</LI><P></P><P><LI>the politics of Self and Other which promote negative stereotyping;</LI><P></P><P><LI>the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.</LI><P></P></UL></UL><P>Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research stra