Hospitality and Tourism Marketing

Hospitality and Tourism Marketing

Hospitality and Tourism Marketin Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in the light of world post COVID-19. In the light of the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is boun......
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Produktinformasjon

<p><em>Hospitality and Tourism Marketin Building Customer Driven Hospitality and Tourism Organizations</em> is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. </p><p>In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.</p>

Spesifikasjon

Produkt
ProduktnavnHospitality and Tourism Marketing
MerkeOther Brand
book typØkonomi og ledelse

Pris og prishistorikk

Akkurat nå er 789,- den billigste prisen for Hospitality and Tourism Marketing blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste bøker for å være sikker på at du gjør det beste kjøpet.