Leading By Weak Signals Av Peter Gomez, Mark Lambertz

<p><strong>Master complex problems and face radical uncertainty by unleashing the power of small data</strong> </p> <p>Is your business using data to its optimum potential? In complicated well-structured problem situations, executives rely on Big Data. However, when faced with complexity and uncertainty they are challenged to skillfully handle Small Data. <em>Leading by Weak Signals</em> argues that impending dangers, new business opportunities or innovative ideas may be missed when data are classified as simply not "big enough." </p> <p></p> <p>This insightful book with its new approach initiates a radical shift in perspective from <em>running</em> the business to <em>changing</em> the business. While Big Data are very well suited to run a business efficiently, Small Data lay open phenomena which are connected to transforming a company, like inflection points, scale changes, or critical transitions. </p> <p></p> <p>The authors present practical business examples and an 8-step framework to implement their ideas in teams and on the individual level. This offers reflective practitioners a guideline for leveraging the enormous potential of weak signals for effective strategy development and operational execution in times of uncertainty – and gives them the competitive edge they need to succeed.</p>