Marketing Concepts And Strategies Av Lyndon (Coventry University Uk) Simkin, Sally (Coventry University Uk) Dibb, William (Texas A&m University) P

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Produktinformasjon

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

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Spesifikasjon

Spesifikasjoner

Språk	Engelsk
Sjanger	Økonomi og jus
Format	Paperback

Størrelse

Produktvekt	1492 g
Høyde	260 mm
Bredde	195 mm
Tykkelse	30 mm

Generelt

Sett	Nei
Antall sider	832 Sider
Typ	Papirbøker

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