
Marketing Concepts And Strategies Av Lyndon (Coventry University Uk) Simkin, Sally (Coventry University Uk) Dibb, William (Texas A&m University) P
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy......
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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
Topplisten: Cengage Learning Emea Økonomi og ledelse
Spesifikasjon
Spesifikasjoner
| Språk | Engelsk |
| Sjanger | Økonomi og jus |
| Format | Paperback |
Størrelse
| Produktvekt | 1492 g |
| Høyde | 260 mm |
| Bredde | 195 mm |
| Tykkelse | 30 mm |
Generelt
| Sett | Nei |
| Antall sider | 832 Sider |
| Typ | Papirbøker |
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