Professional Services Marketing Av Mike Schultz, John E. Doerr, Lee Frederiksen

<b>A proven approach to revenue-generating marketing and client development</b><p><i>Professional Services Marketing</i> is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its <i>Second Edition</i>, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.</p><div><ul><li>The <i>Second Edition</i> features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews</li><li>Authors Mike Schultz and