
The Behavioral Economics of Brand Choice
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing......
fra 589,-
Tilgjengelig i 1 butikker
Frakt og levering
Produktinformasjon
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
Topplisten: Other Brand Økonomi og ledelse

Getting to Yes
65,-
3
Spesifikasjon
Produkt
| Produktnavn | The Behavioral Economics of Brand Choice |
| Merke | Other Brand |
Populære produkter
Pris og prishistorikk
Akkurat nå er 589,- den billigste prisen for The Behavioral Economics of Brand Choice blant 1 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.
Transforming Quality OrganizationsBankers' TrustThe Practical Guide to Transforming Your CompanyWhen Graduation's Over Learning Begins
The Farming GameEmpirical Studies Of EarningsThe Routledge Handbook of Heterodox EconomicsThe Rise of E Commerce









