The Value of Luxury

The Value of Luxury

While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it....
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Produktinformasjon

While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

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ProduktnavnThe Value of Luxury
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