
User Experience Is Brand Experience
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention....
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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
Topplisten: Other Brand Pedagogikk og psykologi
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| Produktnavn | User Experience Is Brand Experience |
| Merke | Other Brand |
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