Marketing Identities Through Language
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media....
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Topplisten: Other Brand Språk, litteratur og lingvistikk
Språk og språkvitskap
210,-
3
Moral Ambition
149,-
2
Spesifikasjon
Produkt
| Produktnavn | Marketing Identities Through Language |
| Merke | Other Brand |
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