The Corporate Paradox
First published in 1993, The Corporate Paradox is the first major, in-depth study of the franchise relationship and how it functions. While past debates have focused on the question: What do bosses do?, we are now being asked: Who really is the boss?....
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First published in 1993, The Corporate Paradox is the first major, in-depth study of the franchise relationship and how it functions. While past debates have focused on the question: ‘What do bosses do?’, we are now being asked: ‘Who really is the boss?’.
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